It’s not just online where user participation is important. James McKeen and colleagues did a study in 1994 about the relationship between user participation and user satisfaction. The study itself focused on large corporations and systems development, but I found that a lot of the same principles could also apply to user-generated media. In short, [...]
Archive for the ‘Web 2.0’ Category
We can’t get no! Satisfaction!
Posted in Audience Participation, User Needs, User-generated Marketing, Web 2.0 on February 10, 2010 | Leave a Comment »
Heavy Duty Impact
Posted in Marketing, Power play, Web 2.0 on January 30, 2010 | Leave a Comment »
So everyone wants a piece of the user-generated pie. And by everyone, I’m referring to large corporations. In 2006, Google acquired YouTube for a cool 1.65 billion USD [1]. EBay bought Skype for $2.6 billion [2]. Yahoo acquires Flickr [3]. Even if social media sites are not necessarily profitable (they get the majority of their [...]
We’re All Fans
Posted in Amateur Video, Creating New Cultures, Lecture Talk, Things That Got Missed in Editing, User-generated Marketing, Web 2.0 on January 26, 2010 | Leave a Comment »
I loveeee this commercial. I love it love it love it. Not just because I’m a fan of Lady Gaga, but because I’ve seen quite a few of those featured amateur videos, and I adore the fact that a corporation as big as the Grammy’s has incorporated all these videos that WE made for fun [...]
Us and the Power of Our Web 2.0
Posted in Convergence Culture (the book), Lecture Talk, User-generated Marketing, Web 2.0 on January 16, 2010 | Leave a Comment »
In class today (today, January 15th), we talked about the introductory chapter of Henry Jenkins’ book, Convergence Culture. He tells us that his book will examine the relationship between three concepts: media convergence, participatory culture, and collective intelligence (Jenkins, p. 2). When I think of all three of these things together, my immediate reaction is [...]
