How Many Women Does It Take to…

…out produce men on the internet? Well, according to Dr. Strangelove, he explained we may find out in the near future as women will in fact, begin to out produce men in the digital video world.  As we have finished making our video, our research is completed so I’ve decided to touch on a few points about a new topic we [...]

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Privacy? Sorry, It’s Left the Building.

During our video I mention that the commercial Laura and Emily were to post online would be examined, judged and responded too.  This is because the internet provides countless channels for communication between users whether it be good or bad.  Anything you post online is subject to criticism from other active users.  We no longer have [...]

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Amateur Video

Amateur videos are created by regular people who want to get their word out there or showcase their talents in hopes of being discovered.  Before the internet the only way amateur videos were seen by more than 20 people was if they happened to make it on TV shows like America’s Funniest Home Videos. Even [...]

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Your Consumer = Your Competition = Your Collaborator

With user-generated content popping out from every nook and cranny of the internet, it was only a matter of time before the corporations started taking advantage of it. Why wouldn’t they? On YouTube alone, people all over the world were putting up videos reviewing products that they bought, tutorials about how to use them, and [...]

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The Power of Trans-media Storytelling in Viral Marketing Campaigns

Now we all know the saying ‘Two hands are better than one” and this idea can be applied to viral campaigns too in the sense that two mediums (or more) can be better than one. Many successful viral campaigns have used a number of different mediums to attract the biggest consumer group possible and ultimately [...]

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Media Mash Up

What is a Media-Mash up? Well a media mash up is when a combination of audio/video files which are usually unrelated,  are combined together to create a conglomeration of the originals. Sometimes this is done for humor or parodies. Sometimes though these mash ups can create powerful messages. Mash ups can sometimes create popularity for [...]

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Idiots, I mean Idiosyncratic Tendancies.

It has been established that the passive consumer is now the active participator when it comes to creating media content.   We have seen a significant shift since the last century and now live in a participatory culture.  Henry Jenkins refers to it as “taking the media into [our] own hands” and the way he says we [...]

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Snack’s Made Just for You: Why just women?

So today while searching for some more information on Viral campaigning I came across these little animated videos series called “Only in a Woman’s World” and it defiantly caught my attention. “Only in a Woman’s World” is an animated mini series sponsored by Baked Lays, Flat Earth and Smartfood snacks to promote healthy snack options [...]

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Experiment #137

This isn’t Experiment #137. It’s a spin-off. One of many. It’s come to a point where searching up “diet coke mentos” on YouTube will provide you with hundreds of videos, all delivering what is, predictably, the now infamous Diet Coke and Mentos candy reaction. It’s sort of ironic that Experiment #137, dubbed that by its [...]

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My First Time. . .

The first time I realized the power of user generated content and the convergence of the our culture with that of the corporate culture, was when I saw the contest for the Samsung Mobil explorers, a part of the WOW campaign standing for “Wireless Olympic Work”.  This campaign was a mobile communications platform that was developed specially to [...]

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