Your Consumer = Your Competition = Your Collaborator

With user-generated content popping out from every nook and cranny of the internet, it was only a matter of time before the corporations started taking advantage of it. Why wouldn’t they? On YouTube alone, people all over the world were putting up videos reviewing products that they bought, tutorials about how to use them, and [...]

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Word-of-Mouth Marketing

In previous Communication classes, I’ve learned a bit about the history of mass media. There are different movements in terms of communication theory, starting from the early 1900′s, where the general idea was that the masses were passive; the masses (the receivers) consumed exactly what companies (the producers) wanted to feed to them; that messages [...]

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My First Time. . .

The first time I realized the power of user generated content and the convergence of the our culture with that of the corporate culture, was when I saw the contest for the Samsung Mobil explorers, a part of the WOW campaign standing for “Wireless Olympic Work”.  This campaign was a mobile communications platform that was developed specially to [...]

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Infecting the 21st Century

Before we get into the finite details or our research into viral marketing campaigns, it is important to know what they actually are and how they operate in society, as well as who uses them, watches them and decides they’re popular, and therefore successful. Viral campaigns work under the same premise as a virus in [...]

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