It’s not just online where user participation is important. James McKeen and colleagues did a study in 1994 about the relationship between user participation and user satisfaction. The study itself focused on large corporations and systems development, but I found that a lot of the same principles could also apply to user-generated media. In short, [...]
Archive for the ‘User Needs’ Category
We can’t get no! Satisfaction!
Posted in Audience Participation, User Needs, User-generated Marketing, Web 2.0 on February 10, 2010 | Leave a Comment »