Before we get into the finite details or our research into viral marketing campaigns, it is important to know what they actually are and how they operate in society, as well as who uses them, watches them and decides they’re popular, and therefore successful. Viral campaigns work under the same premise as a virus in [...]
Archive for the ‘Test your awareness’ Category
Infecting the 21st Century
Posted in Audience Participation, Cadbury Gorilla, It's a big ad, Test your awareness, Viral Videos, What is a Viral Campaign?, Word-of-mouth on January 16, 2010 | Leave a Comment »
-
Archives
- February 2010 (16)
- January 2010 (24)
-
Categories
- Amateur Video (6)
- Censorship (1)
- Convergence Culture (the book) (5)
- Cooption (3)
- Creating New Cultures (1)
- Getting Going (5)
- History of Communication (3)
- Lecture Talk (10)
- Marketing (2)
- Media Convergence (13)
- Power play (5)
- Privacy (1)
- Relative Information (9)
- Jeffery Rayport (1)
- What is a Viral Campaign? (7)
- Cadbury Gorilla (1)
- Doritos (2)
- It's a big ad (1)
- SAMSUNG Mobil (3)
- Adidas (1)
- Test your awareness (1)
- Things That Got Missed in Editing (6)
- Transmedia (1)
- Uncategorized (1)
- User-generated Marketing (25)
- Audience Participation (13)
- Sponsorship (4)
- User Needs (2)
- Word-of-mouth (4)
- Viral Videos (11)
- The Dark Knight (1)
- Web 2.0 (5)
-
Pages
