Celebs, Money and Marketing, Oh My!

Today while I was visiting one of my favorite celebrity gossip websites, I came across this photo of Snoop Dogg, sporting a Star Wars t-shirt,  heading down Times Square with what looks like hundreds of Storm troopers marching behind him to promote the new Star Wars Collection Adidas shoe.  Although we have all of the examples [...]

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My First Time. . .

The first time I realized the power of user generated content and the convergence of the our culture with that of the corporate culture, was when I saw the contest for the Samsung Mobil explorers, a part of the WOW campaign standing for “Wireless Olympic Work”.  This campaign was a mobile communications platform that was developed specially to [...]

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The Active Audience is the New Passive Consumer

I’ve been considering what we’ve already spoken about in class but more specifically the language and phrases that are used to describe the trends that are forming and altering Communication as we know it.  Based on the first 2 classes, as well as Dr. Strangelove’s New Media class which I took in my second year, I’ve come to accept some reoccurring ideas explained [...]

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