It has been established that the passive consumer is now the active participator when it comes to creating media content. We have seen a significant shift since the last century and now live in a participatory culture. Henry Jenkins refers to it as “taking the media into [our] own hands” and the way he says we [...]
Archive for the ‘Doritos’ Category
Idiots, I mean Idiosyncratic Tendancies.
Posted in Audience Participation, Doritos, Lecture Talk, User-generated Marketing, Viral Videos on January 28, 2010 | Leave a Comment »
The Active Audience is the New Passive Consumer
Posted in Doritos, SAMSUNG Mobil, What is a Viral Campaign? on January 15, 2010 | Leave a Comment »
I’ve been considering what we’ve already spoken about in class but more specifically the language and phrases that are used to describe the trends that are forming and altering Communication as we know it. Based on the first 2 classes, as well as Dr. Strangelove’s New Media class which I took in my second year, I’ve come to accept some reoccurring ideas explained [...]
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