One of our main focuses throughout this research project has been the idea of viral marketing. So we wanted to go back and take a look at where this term originated from, by whom and what his interpretation of it was. The strongest article we found was Jeffery Rayport’s “The Virus of Marketing” (1996). His [...]
Archive for the ‘Jeffery Rayport’ Category
The Rules to Successful Viral Marketing
Posted in Getting Going, Jeffery Rayport, Things That Got Missed in Editing on January 19, 2010 | Leave a Comment »
