Well, This Isn’t Rocket Science. Rocket Science is Kind of Predictable.

We’re all looking for that magical formula that will make our media go viral. Corporations and users alike, we all want the popularity. We want to know the exact things to do, because it’s good to have easy solutions, and as web 2.0 users, we adore easy things. But are viral videos really so easily [...]

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Celebs, Money and Marketing, Oh My!

Today while I was visiting one of my favorite celebrity gossip websites, I came across this photo of Snoop Dogg, sporting a Star Wars t-shirt,  heading down Times Square with what looks like hundreds of Storm troopers marching behind him to promote the new Star Wars Collection Adidas shoe.  Although we have all of the examples [...]

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Idiots, I mean Idiosyncratic Tendancies.

It has been established that the passive consumer is now the active participator when it comes to creating media content.   We have seen a significant shift since the last century and now live in a participatory culture.  Henry Jenkins refers to it as “taking the media into [our] own hands” and the way he says we [...]

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Hitting The Links

On January 20th, Emily spoke about the viral campaign launched by Hotmail in 1996 where they added a link to their homepage at the bottom of each of their emails, which after 2 years helped increase their users to over 12 million.  So out of curiosity I wanted to see if subtle links like this still [...]

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The Rules to Successful Viral Marketing

One of our main focuses throughout this research project has been the idea of viral marketing.  So we wanted to go back and take a look at where this term originated from, by whom and what his interpretation of it was.  The strongest article we found was Jeffery Rayport’s “The Virus of Marketing” (1996).  His [...]

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So a Little Information on What Viral Campaigning IS!

So, this is a little video I found that is quite amusing but actually explains some of the use and advantages of viral campaigning (or viral marketing) reasonably well. Viral campaigns is the new-media form of what used to be ‘word-of-mouth’. When someone likes  a product and physically goes and tells someone they know about [...]

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My First Time. . .

The first time I realized the power of user generated content and the convergence of the our culture with that of the corporate culture, was when I saw the contest for the Samsung Mobil explorers, a part of the WOW campaign standing for “Wireless Olympic Work”.  This campaign was a mobile communications platform that was developed specially to [...]

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Infecting the 21st Century

Before we get into the finite details or our research into viral marketing campaigns, it is important to know what they actually are and how they operate in society, as well as who uses them, watches them and decides they’re popular, and therefore successful. Viral campaigns work under the same premise as a virus in [...]

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The Active Audience is the New Passive Consumer

I’ve been considering what we’ve already spoken about in class but more specifically the language and phrases that are used to describe the trends that are forming and altering Communication as we know it.  Based on the first 2 classes, as well as Dr. Strangelove’s New Media class which I took in my second year, I’ve come to accept some reoccurring ideas explained [...]

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