This was something that we didn’t have the opportunity to discuss in our research documentary film due to time restrictions, so it got the cut. I don’t know about you, but I see this phrase at least once a day. Whether it be on products, services, competitions, websites or as company by-lines, it’s always there! [...]
Archive for the ‘Power play’ Category
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Posted in Amateur Video, Audience Participation, Cooption, Power play, Things That Got Missed in Editing on February 10, 2010 | Leave a Comment »
Heavy Duty Impact
Posted in Marketing, Power play, Web 2.0 on January 30, 2010 | Leave a Comment »
So everyone wants a piece of the user-generated pie. And by everyone, I’m referring to large corporations. In 2006, Google acquired YouTube for a cool 1.65 billion USD [1]. EBay bought Skype for $2.6 billion [2]. Yahoo acquires Flickr [3]. Even if social media sites are not necessarily profitable (they get the majority of their [...]
That’s the way uh huh uh huh we like it!
Posted in Power play on January 29, 2010 | Leave a Comment »
I don’t know how many of you are How I Met Your Mother fans out there, but I was watching it the other day and it really got me thinking about how easy it is to spread something in the online community nowadays. Barney Stinson’s “suit up” saying that is frequently used on HIMYM is [...]
The Rise of the Little Guy
Posted in Amateur Video, Audience Participation, Cooption, Power play, User-generated Marketing on January 27, 2010 | Leave a Comment »
I’m sure you’re all well aware of the rise of the amateur video production, particularly in the past 2 decades. This growing outbreak of consumers actively participating in, creating, manipulating and more importantly defining mass and pop culture is a largely debated topic in our contemporary society. In previous blogs I’ve discussed how this change [...]
The Struggle For Freedom
Posted in Censorship, Power play on January 19, 2010 | Leave a Comment »
Though I have already discussed the topic of ‘who’s in charge’ in previous blogs, I felt it was important to touch on the subject once more to talk more specifically about who has authority in the media, and more specifically, the Internet; the consumer, corporations, both, or a third party? Also to consider whether or [...]
