Privacy? Sorry, It’s Left the Building.

During our video I mention that the commercial Laura and Emily were to post online would be examined, judged and responded too.  This is because the internet provides countless channels for communication between users whether it be good or bad.  Anything you post online is subject to criticism from other active users.  We no longer have [...]

Read Full Post »

Amateur Video

Amateur videos are created by regular people who want to get their word out there or showcase their talents in hopes of being discovered.  Before the internet the only way amateur videos were seen by more than 20 people was if they happened to make it on TV shows like America’s Funniest Home Videos. Even [...]

Read Full Post »

Users and Uses (and Gratification)

All right, you’re saying. I get the point, you’re saying. Web 2.0 is great, everyone loves user-generated content. But, you’re asking, why is this? What attracts us to the chance to make our own content? Guosong Shao of the University of Alabama wrote a theoretical paper speculating about what it is we love about creating [...]

Read Full Post »

The Power of Trans-media Storytelling in Viral Marketing Campaigns

Now we all know the saying ‘Two hands are better than one” and this idea can be applied to viral campaigns too in the sense that two mediums (or more) can be better than one. Many successful viral campaigns have used a number of different mediums to attract the biggest consumer group possible and ultimately [...]

Read Full Post »

Snack’s Made Just for You: Why just women?

So today while searching for some more information on Viral campaigning I came across these little animated videos series called “Only in a Woman’s World” and it defiantly caught my attention. “Only in a Woman’s World” is an animated mini series sponsored by Baked Lays, Flat Earth and Smartfood snacks to promote healthy snack options [...]

Read Full Post »

Freedom of Expression in the Online Community

Freedom of expression on the internet is a widely debated topic.  Do we really have unconstrained expression online?  I don’t believe so.   Dr. Strangelove explained how it is believed that our culture will recreate our belief system through our own production.  But how are we recreating out belief system when the communication channels we would [...]

Read Full Post »

Amateur Claim to Fame

Ok so maybe not every ordinary consumer has the power to become a celebrity through their creation of amateur videos on Youtube, and the online community at large, but many do achieve that stardom (even if its only view counts on Youtube). Andrew Keen explains that this is because the trend to share oneself with [...]

Read Full Post »

The Origins of Web 2.0

Hey now, you might be asking. Jane. Come on. You’re talking about web 2.0, but you’ve skipped web 1.0 entirely. Where did web 2.0 come from, then? What is it defining? Well, the truth is, web 2.0 is not a definition. It’s more of a description. The term first surfaced in 2004, coined by Tim [...]

Read Full Post »

Word-of-Mouth Marketing

In previous Communication classes, I’ve learned a bit about the history of mass media. There are different movements in terms of communication theory, starting from the early 1900′s, where the general idea was that the masses were passive; the masses (the receivers) consumed exactly what companies (the producers) wanted to feed to them; that messages [...]

Read Full Post »