We’re all looking for that magical formula that will make our media go viral. Corporations and users alike, we all want the popularity. We want to know the exact things to do, because it’s good to have easy solutions, and as web 2.0 users, we adore easy things. But are viral videos really so easily [...]
Archive for the ‘Marketing’ Category
Heavy Duty Impact
Posted in Marketing, Power play, Web 2.0 on January 30, 2010 | Leave a Comment »
So everyone wants a piece of the user-generated pie. And by everyone, I’m referring to large corporations. In 2006, Google acquired YouTube for a cool 1.65 billion USD [1]. EBay bought Skype for $2.6 billion [2]. Yahoo acquires Flickr [3]. Even if social media sites are not necessarily profitable (they get the majority of their [...]
