The Origins of Web 2.0

Hey now, you might be asking. Jane. Come on. You’re talking about web 2.0, but you’ve skipped web 1.0 entirely. Where did web 2.0 come from, then? What is it defining? Well, the truth is, web 2.0 is not a definition. It’s more of a description. The term first surfaced in 2004, coined by Tim [...]

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Word-of-Mouth Marketing

In previous Communication classes, I’ve learned a bit about the history of mass media. There are different movements in terms of communication theory, starting from the early 1900′s, where the general idea was that the masses were passive; the masses (the receivers) consumed exactly what companies (the producers) wanted to feed to them; that messages [...]

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Medium is the Message

The “medium is the message” as Marshall McLuhan states. McLuhan believed that the media in which messages are portrayed to us well outweighs the message itself. The medium embeds itself in the message to create a symbiotic relationship  where the medium influences how the message is produced. Not only can we see this in print, [...]

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