On January 20th, Emily spoke about the viral campaign launched by Hotmail in 1996 where they added a link to their homepage at the bottom of each of their emails, which after 2 years helped increase their users to over 12 million. So out of curiosity I wanted to see if subtle links like this still [...]
Archive for the ‘Getting Going’ Category
Hitting The Links
Posted in Getting Going, Media Convergence, Relative Information, Sponsorship on January 23, 2010 | Leave a Comment »
The Rules to Successful Viral Marketing
Posted in Getting Going, Jeffery Rayport, Things That Got Missed in Editing on January 19, 2010 | Leave a Comment »
One of our main focuses throughout this research project has been the idea of viral marketing. So we wanted to go back and take a look at where this term originated from, by whom and what his interpretation of it was. The strongest article we found was Jeffery Rayport’s “The Virus of Marketing” (1996). His [...]
Medium is the Message
Posted in Getting Going, History of Communication, Media Convergence on January 14, 2010 | Leave a Comment »
The “medium is the message” as Marshall McLuhan states. McLuhan believed that the media in which messages are portrayed to us well outweighs the message itself. The medium embeds itself in the message to create a symbiotic relationship where the medium influences how the message is produced. Not only can we see this in print, [...]
Power to the People
Posted in Amateur Video, Audience Participation, Convergence Culture (the book), Getting Going, Lecture Talk on January 14, 2010 | Leave a Comment »
The Digital Revolution
Posted in Getting Going on January 13, 2010 | Leave a Comment »
Today in Dr. Strangelove’s class, there was an interesting discussion about the new digital era and how it has made a big impact on society. Before entering the doors this morning for a grueling 8:30am class I had not stopped to think about how the new digital technologies we use on a daily basis are [...]
