Terms and Conditions Apply!

This was something that we didn’t have the opportunity to discuss in our research documentary film due to time restrictions, so it got the cut. I don’t know about you, but I see this phrase at least once a day. Whether it be on products, services, competitions, websites or as company by-lines, it’s always there! [...]

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Your Consumer = Your Competition = Your Collaborator

With user-generated content popping out from every nook and cranny of the internet, it was only a matter of time before the corporations started taking advantage of it. Why wouldn’t they? On YouTube alone, people all over the world were putting up videos reviewing products that they bought, tutorials about how to use them, and [...]

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The Rise of the Little Guy

I’m sure you’re all well aware of the rise of the amateur video production, particularly in the past 2 decades. This growing outbreak of consumers actively participating in, creating, manipulating and more importantly defining mass and pop culture is a largely debated topic in our contemporary society. In previous blogs I’ve discussed how this change [...]

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