This week in class Prof Strangelove discussed how the audience is viewed as having “interpretive capabilities and the capacity to manipulate meanings and content.” Sure we may have these abilities, but that does not necessarily mean we use them wisely, let alone use them at all. Yes we are a significantly more active audience than [...]
Archive for the ‘Convergence Culture (the book)’ Category
Quantity versus Quality
Posted in Audience Participation, Convergence Culture (the book), Lecture Talk, User-generated Marketing on February 11, 2010 | Leave a Comment »
Us and the Power of Our Web 2.0
Posted in Convergence Culture (the book), Lecture Talk, User-generated Marketing, Web 2.0 on January 16, 2010 | Leave a Comment »
In class today (today, January 15th), we talked about the introductory chapter of Henry Jenkins’ book, Convergence Culture. He tells us that his book will examine the relationship between three concepts: media convergence, participatory culture, and collective intelligence (Jenkins, p. 2). When I think of all three of these things together, my immediate reaction is [...]
Power to the People
Posted in Amateur Video, Audience Participation, Convergence Culture (the book), Getting Going, Lecture Talk on January 14, 2010 | Leave a Comment »