We’re all looking for that magical formula that will make our media go viral. Corporations and users alike, we all want the popularity. We want to know the exact things to do, because it’s good to have easy solutions, and as web 2.0 users, we adore easy things. But are viral videos really so easily [...]
Archive for February, 2010
Quantity versus Quality
Posted in Audience Participation, Convergence Culture (the book), Lecture Talk, User-generated Marketing on February 11, 2010 | Leave a Comment »
This week in class Prof Strangelove discussed how the audience is viewed as having “interpretive capabilities and the capacity to manipulate meanings and content.” Sure we may have these abilities, but that does not necessarily mean we use them wisely, let alone use them at all. Yes we are a significantly more active audience than [...]
Regular People Making Big Changes
Posted in Things That Got Missed in Editing on February 11, 2010 | Leave a Comment »
There was a line in our script that had to be removed due to time and I thought that I would take the time here and briefly discus it and its importance. “If everyone is just a regular person like me or Laura, wouldn’t it be better to leave advertising in the hands of the [...]
Terms and Conditions Apply!
Posted in Amateur Video, Audience Participation, Cooption, Power play, Things That Got Missed in Editing on February 10, 2010 | Leave a Comment »
This was something that we didn’t have the opportunity to discuss in our research documentary film due to time restrictions, so it got the cut. I don’t know about you, but I see this phrase at least once a day. Whether it be on products, services, competitions, websites or as company by-lines, it’s always there! [...]
We can’t get no! Satisfaction!
Posted in Audience Participation, User Needs, User-generated Marketing, Web 2.0 on February 10, 2010 | Leave a Comment »
It’s not just online where user participation is important. James McKeen and colleagues did a study in 1994 about the relationship between user participation and user satisfaction. The study itself focused on large corporations and systems development, but I found that a lot of the same principles could also apply to user-generated media. In short, [...]
Lemmings
Posted in Things That Got Missed in Editing on February 9, 2010 | Leave a Comment »
In our original script we had an interesting comment that unfortunately due to time we had to take out but I thought I would discuss it here and explain its significance. We were talking about why users like and take part in viral campaigns and that was supposed to be asked was “Are we lemmings [...]
Big Consumer is Watching
Posted in Amateur Video, Lecture Talk, Privacy on February 5, 2010 | Leave a Comment »
The other day in class we continued the discussion about invading the privacy of the home. In the past, the home, or the private sphere held a certain level of privacy. If one were to make a home video, it would probably not be seen by more than family and close friends of the family. [...]
Celebs, Money and Marketing, Oh My!
Posted in Adidas, Lecture Talk, Media Convergence, Sponsorship on February 5, 2010 | Leave a Comment »
Today while I was visiting one of my favorite celebrity gossip websites, I came across this photo of Snoop Dogg, sporting a Star Wars t-shirt, heading down Times Square with what looks like hundreds of Storm troopers marching behind him to promote the new Star Wars Collection Adidas shoe. Although we have all of the examples [...]
